Month: July 2015
-
Here Be Dragons, Customer Experience Dragons
“Here be Dragons”, is what they used to say on old maps to mark a place of undiscovered waters. But what is a Customer Experience Dragon (CX Dragon)? Well it’s not a CX Ninja, because Ninja’s spend their lives mastering skills that have been past on from master to master. And it’s not a CX…
-
The Paper Plane Challenge
Great for teaching continuous improvement through customer engagement and creative thinking. The Lab’s Paper Plane Challenge has now been Battle Tested and perfected with nearly 700 people up and down the country. So how did it start? Over a year ago the CEO of O2 approached Nic Whatmore and I (Jez Sherwin) to create a…
-
Jeff Koons, Is He The Marmite Of Artists?
Last week I caught the Jeff Koons documentary on BBC1. I would say I am a lover of Marmite Art. I call it Marmite Art because it plays with boundaries of brand, product & marketing, pushing it to create a higher level of emotional response. Love it or hate it I would say for my tastebuds Jeff…
Jez Sherwin 