Love this, I was recommended to watch this by Vics at DDB Tribal.
If you’re looking for insight into Britain’s classes of today then watch “In The Best Possible Taste” by Grayson Perry on 4oD. See how Grayson Perry goes on a voyage of discovery to create modern day tapestries of the working, middle and upper classes of today.
Great for personas, empathy mapping, customer insights and more. The middle class research is done in Tunbridge Wells which is my local town… Won’t say any more, I’ll let you enjoy the program.